The use of body sprays containing antimicrobial agents and fragrance can boost a man's self-confidence and enhance his attractiveness, according to Professor S.
The International Journal of Cosmetic Science examined the relationship between men, self-confidence, and body spray. TL DR, body sprays are like a post-shower splash, a midday pick-me-up, or a pre-date confidence boost-especially if you’re fragrance-averse. Yes, they can help cover up a slight stench, but they don’t go directly on the underarms, nor do they neutralize any odorous bacteria, so they're not exactly deodorants, either.
To get technical about it, body spray is essentially a super light cologne-to the tune of about 0.5% perfume oil concentrations-in an otherwise water-alcohol mix. On the staying fresh spectrum, a body spray lands somewhere between deodorant and cologne.